Laptop&Leibchen Vol. IX: Podcasts - The hidden champion in digital marketing

Podcasts as a media outlet are rapidly gaining mainstream popularity and are experiencing a fresh surge in popularity in Germany. Podcasts are personal, accompanying their consumers everywhere; a third of Germans listen to them regularly. Apart from the entertainment and information value for the listener, the podcast is also interesting as a digital marketing tool for companies. It offers the opportunity to generate relatively simple, interesting and valuable content that is highly relevant for the specific and niche target groups. In this way, new customers from specific segments can be reached, the brand image strengthened and the community expanded. There are many reasons for a business to take a closer look at the podcast phenomenon.